Creative finance in real estate, according to Pace Morby, refers to the use of non-traditional methods to acquire, finance, and invest in real estate. These methods typically involve little to no money down and leverage various strategies to make deals that might not be feasible through conventional financing. Pace Morby is known for his expertise in this area and outlines several key techniques, including:

1. Seller Financing: The seller acts as the lender, allowing the buyer to make payments directly to them instead of going through a traditional mortgage lender. This can be beneficial when the buyer cannot qualify for traditional financing.

2. Subject-To (Sub2): This strategy involves taking over the existing mortgage of a property while the loan remains in the seller's name. The buyer gains ownership of the property and makes payments on the existing mortgage.

3. Lease Options: Also known as rent-to-own, this involves leasing a property with an option to purchase it at a later date. Part of the lease payments may go towards the purchase price.

4. Wraparound Mortgages (Wraps): This is a form of seller financing where the new mortgage "wraps around" the existing mortgage. The buyer makes payments to the seller, who then pays the original mortgage lender.

5. Private Money Lending: Borrowing funds from private individuals or entities rather than traditional banks or lenders. These loans can be more flexible and faster to obtain.

6. Partnerships and Joint Ventures: Partnering with other investors or entities to pool resources and share the risks and rewards of real estate investments.

7. Contract for Deed: The buyer makes payments to the seller and receives the deed once the property is fully paid off. This is similar to a mortgage but with more direct control by the seller.

8. Options and Assignments: Gaining control of a property through an option agreement, allowing the buyer to purchase at a later date or assign the contract to another buyer for a fee.

​These strategies enable investors to creatively structure deals, often overcoming barriers such as lack of capital or traditional financing hurdles. Pace Morby emphasizes the importance of understanding and applying these techniques to maximize opportunities in real estate investing.